Our Team
Matt Baker
Owner & CEO
We call him "Baker"--Founder, CEO, and our lead cleaning guru behind the perfectly poured pints you'll find at our favorite retailers. With years of combined experience as a brewery taproom manager and as a draft line technician for one of the top 1% wholesale distributors, he knows that a great beer deserves a clean line—and he’s on a mission to make sure nothing comes between you and that perfect pour.
Matt is a Cicerone Certified Beer Server and also has over 15 of management years in retail and customer experience, plus a Bachelor of Science focus in business and IT, he’s got the brains and the brawn to keep your draft lines spotless and your beer flowing smoothly. When he's not flushing lines and optimizing beer quality, you’him might find him sipping on an English stout (yes, even in the summertime) while cheering on the Panthers.
Whether you’re a local brewery or a neighborhood bar, he’s here to ensure your draft system is running cleaner than a freshly polished pint glass. Cheers to that!
Karri Kennedy Baker
Co-owner & COO/CCO
Meet Karri! — Co-owner, COO/CCO, and our behind-the-scenes mastermind for business processes and communication that keep everything running like clockwork at Brew-tiful Lines.
With nearly 25 years of senior leadership experience at UNC Charlotte including developing, launching, and directing their Craft Beer Business Essentials Certificate program, Karri has a deep connection with and passion for the CLT and NC craft beer scene.
Karri’s expertise in strategic planning, people leadership, and budget management means she’s the one making sure everything behind the scenes runs smoothly so we can keep your draft systems clean and your beer flowing perfectly.
Whether she's refining our operations or connecting with the community, she’s always looking for ways to elevate the experience for both customers and partners. And if you happen to have an elusive Flanders red ale on tap, she’s your biggest fan!
When she's not optimizing our operations, Karri loves spending quality time with her family and rocking out to some Yacht Rock tunes.
Ryan Uhler, Certified Cicerone®
Senior Draft Technician/Account Manager
Meet Ryan! — Senior Draft Technician, Account Manager, and a powerhouse of beer knowledge. A Certified Cicerone® who studied Chemistry at West Chester University. Ryan’s expertise spans beer education, taproom operations, draft system maintenance, and team management.
His journey in the craft beer world has included leadership positions at Victory Brewing, Protagonist, Wooden Robot, and Legion Brewing-SouthPark, where he honed his skills in both the technical aspects of draft systems and the art of leading a team to deliver top-tier customer experiences.
In addition to beer expertise, Ryan is further advancing his leadership and project management education by pursuing a degree in Professional Studies at UNC Charlotte. Whether he's overseeing operations, mentoring staff, or troubleshooting complex systems, Ryan’s commitment to quality is unparalleled .
When he’s not serving clients and building new account relationships, Ryan enjoys diving into a game of Dungeons & Dragons , where he’s just as strategic and detail-oriented as he is on the job. And on top of all that, Ryan is a newlywed , married to popular beer influencer @hoppyhayes (Lindsay), with whom he shares a love for all things craft beer.
Nick Giesige
Senior Draft Technician/Account Manager
Meet Nick! Nick joins our team following eight years of leadership experience with a 20+ person Packaging Team at Rhinegeist Brewery in Cincinnati, OH. He’s a pro at operational and mechanical troubleshooting , team leadership , and driving production efficiencies —basically, if something’s not working, Nick is the guy who makes it work (and probably improves it in the process) and we’re excited to see him apply that same approach to draft system maintenance and cleaning for our valued clients.
Before his time at Rhinegeist, Nick gained hands-on experience in packaging and cellaring at Fifty West Brewing Company , along with several years as a lead bartender at pub establishments. This combination of experience in both production breweries and retail environments provided Nick a solid foundation in draft system knowledge and allows him to connect easily with retail accounts and their needs. With a Cicerone® Certified Beer Server credential and a Brewery Packaging Technology Certificate from the Master Brewers Association of the Americas , Nick’s got the expertise to back up his passion for beer.
Nick isn’t just a beer aficionado; he also holds a BA in International Affairs and Spanish from the University of Cincinnati , along with a semester studying Spanish at Universidad del País Vasco in Spain and is fluent. (We like our team members brainy and worldly, what can we say?
Micah Owens
Senior Draft Technician/Account Manager
Micah’s path to draft system mastery is anything but ordinary. With degrees in anthropology and public administration and two years in the Peace Corps, he learned how to understand people, navigate complex systems, and solve problems on the fly — skills that turned out to be incredibly useful in the world of draft service.
After starting as a technician, for a large regional distributor that delivers nearly 7 million cases each year, he worked his way up to managing their draft system maintenance and QA divisions across a regional territory that served roughly 1,000 restaurants and bars, leading a team of 10 and keeping quality high at every stop. Along the way he’s trained countless techs, written plenty of SOPs, and we're so fortunate to have someone with his experience and acumen on board! Micah also holds a Cicerone® Certified Beer Server credential.
When he’s not perfecting services, quality and account relationships, Micah and his partner Rocky can be found each fall embracing their inner knights at the Carolina Renaissance Festival — where he’s been the festival’s trusted line guru for years. Smart, steady, and endlessly curious, Micah brings global perspective, operational wizardry, and a genuine love for clean, fresh draft lines to every job he touches.